Privacy Policy
Crown Lift Trucks Limited operates Crown Forklifts Shop. This store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Crown Forklifts Shop is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Controller and Data Protection Officer
The controller for data processing on the Crown Forklifts Shop website is:
Crown Lift Trucks Limited
Rutherford Road, Basingstoke, Hampshire
RG24 8PD, United Kingdom
Tel.: 0800 470 4667.
You can contact our Data Protection Officer at the aforementioned address or at this e-mail-address: EU-DataProtection@crown.com
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information, including your username, password, security questions, preferences and settings.
- Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention: We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You: We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information for legitimate purposes subject to this Privacy Policy. Such data sharing may occur:
- With Shopify, vendors, and other third parties who perform services on our behalf, including but not limited to the provision of IT infrastructure or IT management, payment processing (e.g. Mondu), data analytics, customer support, cloud storage, fulfillment and shipping .
- With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites[CMS1.1]. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal Link.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Data Processing by Mondu
When you select Mondu as your preferred payment method, we will disclose your personal information to Mondu for legitimate purposes subject to this Privacy Policy (see above). Mondu processes your data to conduct identity and credit checks, assess payment eligibility, process payments, and fulfill its contractual obligations. Mondu does so as an independent data controller.
For detailed information about how Mondu processes your data, which Mondu entity processes your data, the purposes of processing, data recipients, retention periods, and your data protection rights, please review Mondu’s Privacy Information for Buyers.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may con¬tact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Data collection on this website – Cookies
Crown Forklifts Shop makes use of "cookies". Cookies are small data packets that do not cause any damage to your end device. They are either stored temporarily for the duration of a session (session cookies), or they are permanently saved on your device (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you actively delete them, or they are automatically erased by your web browser.
Cookies have a variety of functions. Many cookies are essential for technical reasons as certain website functions would not work in the absence of these cookies (e.g. the shopping basket function or the display of videos). Other cookies may be used to analyse user patterns or for advertising purposes.
Cookies can originate from Crown Forklifts Shop (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies allow specific services from third-party companies to be integrated within websites (e.g. cookies for processing payment services). The exact cookies and services used on this website are specified in this Privacy Policy.
|
Name |
Type |
Primary / Third-party cookie provider |
Provider & |
Duration of storage |
|
Cookies Necessary for the Functioning of the Store |
||||
|
_ab |
|
First-party provider |
Used to control when the admin bar is shown on the storefront. |
1 year |
|
_abv |
|
First-party provider |
Persist the collapsed state of the admin bar. |
1 year |
|
_identity_session |
|
First-party provider |
Merchant authentication: Main session cookie for Identity authentication. This is the underlying Rails session cookie. It contains the SID. |
2 years |
|
_master_udr |
|
First-party provider |
Permanent device identifier. |
Session |
|
_merchant_essential |
|
First-party provider |
Contains essential information for the correct functionality of merchant surfaces such as the admin area. |
1 year |
|
_secure_admin_session_id |
|
First-party provider |
Used to store session id in core for auth Legacy Admin |
12 weeks |
|
_secure_admin_session_id_csrf |
|
First-party provider |
Used to store session id in core for auth Legacy Admin |
12 weeks |
|
_shopify_essential |
|
First-party provider |
Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. |
1 year |
|
_shopify_essential |
|
First-party provider |
Contains an opaque token that is used to identify a device for all essential purposes. |
1 year |
|
_shopify_test |
|
First-party provider |
Used to check cookie capabilities on the client. |
1 min |
|
_tracking_consent |
|
First-party provider |
Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. |
1 year |
|
auth_state_<<id>> |
|
First-party provider |
Stores authenti-cation state before redirecting customers to third party for authentication. |
25 min |
|
cart |
|
First-party provider |
Contains information related to the user's cart. |
2 weeks |
|
cart_currency |
|
First-party provider |
Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. |
2 weeks |
|
discount_code |
|
First-party provider |
Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. |
session |
|
identity-state |
|
First-party provider |
Stores a hash of the oauth flow state between redirects. |
1 day |
|
keep_alive |
|
First-party provider |
Used when international domain redirection is enabled to determine if a request is the first one of a session. |
session |
|
localization |
|
First-party provider |
Used to localize the cart to the correct country. |
2 weeks |
|
login_with_shop_finalize |
|
First-party provider |
Used to facilitate login with Shop. |
5 min |
|
master_device_id |
|
First-party provider |
Merchant authentication: Permanent device identifier, public version. |
1 year |
|
order |
|
First-party provider |
Used to allow access to the data of the order details page of the buyer. |
3 weeks |
|
shop_pay_accelerated |
|
First-party provider |
Indicates if a buyer is eligible for Shop Pay accelerated checkout. |
1 year |
|
shopify_pay |
|
First-party provider |
Used to log in a buyer into Shop Pay when they come back to checkout on the same store. |
1 year |
|
shopify_pay_redirect |
|
First-party provider |
Used to accelerate the checkout process when the buyer has a Shop Pay account. |
1 year |
|
storefront_digest |
|
First-party provider |
Stores a digest of the storefront password, allowing merchants to preview their storefront while it is password protected. |
1 year |
|
user |
|
First-party provider |
Used in connection with Shop login. |
1 year |
|
user_cross_site |
|
First-party provider |
Used in connection with Shop login. |
1 year |
|
Reporting and Analytics |
||||
|
_landing_page |
|
First-party provider |
Capture the landing page of visitor when they come from other sites. |
2 weeks |
|
_merchant_analytics |
|
First-party provider |
Contains analytics data for the merchant session. |
1 year |
|
_orig_referrer |
|
First-party provider |
Allows merchant to identify where people are visiting them from. |
2 weeks |
|
_shopify_analytics |
|
First-party provider |
Contains analytics data for buyer surfaces such as the storefront or checkout. |
1 year |
|
_shopify_s |
|
First-party provider |
Used to identify a given browser session/shop combination. Duration is 30 minutes rolling expiry of last use. |
30 min |
|
_shopify_y |
|
First-party provider |
Shopify analytics. |
1 year |
|
shop_analytics |
|
First-party provider |
Contains the required buyer information for analytics in Shop. |
1 year |
|
Marketing |
||||
|
shopify_override_user_locale |
|
First-party provider |
Used as a mecha-nism to set User locale in admin. |
1 year |
|
External Third-Party Provider |
||||
|
_ga |
Persistent |
Third-party provider |
Google Analytics |
2 years |
|
_gat_UA-* |
Persistent |
Third-party provider |
Google Analytics Statistics: Collects information such as the number of visitors to the website, where the visitors came from and what pages they visited. |
1 minute |
|
_gcl_au |
Persistent |
Third-party provider |
Google Adsense Statistics: Used by Google AdSense to experiment with the efficiency of advertising on websites that use its services. |
3 months |
|
_gid |
Persistent |
Third-party provider |
Google Analytics Statistics: Generates a unique ID that is used to generate statistical data on how the user uses the website. |
1 day |
|
_hjid |
Persistent |
Third-party provider |
Statistics: Cookie for reporting and for the possibility of launching surveys. |
11 months 20 days |
|
IDE |
Persistent |
Third-party provider |
Google DoubleClick Marketing: Used by Google DoubleClick to register and report the actions of the website user after viewing or clicking on one of the ads of the advertiser in order to measure the effectiveness of an ad and display targeted ads to the user |
2 years |
|
_fbp |
Persistent |
Third-party provider |
Marketing: Used by Facebook to provide a number of advertising products such as real-time bids of third-party providers. |
3 months |
|
Fr |
Persistent |
Third-party provider |
Facebook Marketing: Used by Facebook to deliver a number of advertising products such as real-time bids of third parties, for example. |
3 months |
|
UserMatchHistory |
Persistent |
Third-party provider |
LinkedIn Marketing: LinkedIn ad analytics. Used for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner |
30 days |
|
lms_ads |
Persistent |
Third-party provider |
Used to identify LinkedIn Members off LinkedIn for advertising |
30 days |
|
li_sugr |
Persistent |
Third-party provider |
Used to make a probabilistic match of a user's identity |
90 days |
|
_guid |
Persistent |
Third-party provider |
Used to identify a LinkedIn Member for advertising through Google ads |
90 days |
|
bcookie |
Persistent |
Third-party provider |
LinkedIn Preferences: Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform |
2 years |
|
li_gc |
Persistent |
Third-party provider |
LinkedIn Marketing: Used to store consent of guests regarding the use of cookies for non-essential purposes |
6 months |
|
MUID |
Persistent |
Third-party provider |
Microsoft Clarity |
1 year |
|
_uetsid |
Persistent |
Third-party provider |
Microsoft Ads Marketing: used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site |
1 day |
|
_uetvid |
Persistent |
Third-party provider |
Microsoft Ads |
1 day |
You can view the list of cookies used by Shopify and learn more about their purposes here: Shopify Cookies Policy
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
- Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
You may exercise any of these rights where indicated on the Services or by contacting us at any time by using the contact data stated above or by sending an e-mail to
shop.uk@crown.com.
To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Duration of data storage
When your data are no longer necessary for the purpose for which they were originally collected and there are no statutory retention periods or other statutory grounds for further retention, your data will be routinely erased. Other grounds for further retention could, for example, be the public interest or asserting, maintaining or defending against legal claims.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at shop.uk @crown.com or contact us at:
Crown Lift Trucks Limited
Rutherford Road, Basingstoke, Hampshire
RG24 8PD
United Kingdom
Tel.: 0800 470 4667.